Friday, April 17, 2009

All you wanted to know about copywriting


It is not uncommon to see copywriting related assignments flooding online market these days. There are no prizes for guessing the reasons behind it. In this age of fast moving life, knowledge and technology sells like hot cakes. In a way, copywriting is one such aspect that combines knowledge and technology very well. You may ask how? In a layman term, copywriting can be defined as a process of writing texts that are often used to publicize a person, business, an opinion or an idea. The content thus written has to be real and not available across other mediums.
These days, copywriting tasks are available online too. One look at popular freelancing sites like Scriptlance and GetAFreelancer will give you an indication as to how these jobs are taking bulls by horn in the virtual market. Whichever medium you find a copywriting task; the purpose behind them would be to create a text that in a way will persuade a section of audience in buying a viewpoint, service or even a product. They can also be used to divert an audience’s view point or notion to a particular belief. Copywriting texts are widely used in website content, jingle lyrics, mail advertisements, slogans, press releases, taglines and so on. What’s more, they can also be manifested in emails, letters, commercials, billboards and other types of advertising mediums.

Can copywriting be rewarding?

Copywriting can be one most lucrative career one can pursue either online or otherwise. If you are a fresh copywriter, you can grow from being an assistant earning around $25,000 to being a creative director commanding a price of $175,000 a year. Copywriting being a creative and a dynamic field requires you to be on your toes most of the time.

Even if you are an online copywriter, opportunities are plenty. A number of well known freelancing websites including GetAFreelancer and Scriptlance posts copywriting jobs in hundreds everyday. Here too, you can expect to make lots of money. You can work on them either part-time or full-time. It is also not necessary for you to have a high qualification. However, if you have flair for writing and are creative will help. Many individuals are already pursuing their online careers in copywriting and the list includes home based housewives, corporate professionals and so on. Though the price you can command for your work could be low to start with; it is bound to increase substantially as you gain experience and good reviews.

If you are planning to enroll yourself in one of these or both sites to embrace copywriting as a career, do so without any delay. With little persistence, hard work and dedication you can achieve success even beyond your imagination. The amount of money you could end up making will not even help settle your past dues but also enable you to make a living out of it. You can easily support your family through the income you make by doing online copywriting tasks. While few of the sites on the internet require you to pay a small upfront fee, GetAFreelancer and Scriptlance are free to join.

Praveen Pai is an expert online writer:

Friday, April 10, 2009

God is God

Strangely after two years of not having this video function, on this "Good Friday", I am proud to show my first flash video, "God is God". Enjoy.

Wednesday, April 8, 2009

Eulogy Writing: The Origins of Funeral Eulogy Poems

People almost exclusively associate a funeral eulogy or elegy with the passing of a friend or loved one. While it is true that the modern versions are indeed most often used to lament someone's death, the two distinct literary styles have a long and surprising history.

A Eulogy is used to describe nearly any speech or writing that pays tribute to a person or people that have recently passed away. The word is derived from the two Greek words for "you" and "word." Eulogies can also be used to praise a person that is still alive; this type of eulogy is often used at birthdays and other special occasions. While eulogies are considered appropriate in most funeral situations, some cultures and religions, like Catholicism prefer not to include them in services.

The elegy dates back to classical Greek poetry. The elegiac meter contains two lines, known as a couplet and combines many of these couplets to create the funeral poem.

One of the most influential early elegiac writers was Callimachus whose writings had dramatic impact on such classic Roman poets as Catullus, Propertius, Tibullus and Ovid. Catullus' 85th poem is one of the better know Latin elegies. Written for his lover, Lesbia, the poem expresses conflicting emotion of both love and hatred:

"odi et amo. quare id faciam, fortasse requiris?
nescio, sed fieri sentio et ecrucior."
"I hate and I love. Why do I do this, you might ask?
I know not, but I feel it happening and I am tortured"

The feeling of helplessness express here is still very prevalent in modern elegies.

Elegiac poetry was originally championed as simply a way to express the beauty and grandeur of what we consider a classic roman epic poem in a shorter but equally noteworthy manner. Eventually, Roman authors also began to use the elegiac form to express strong emotion as well as tell stories. The use of elegiac poetry is evidenced in some of the works of Ovid, Propertius and others who used it to tell stories like the origin of Rome and the Temple of Apollo.

It was some of the English poets like Lord Tennyson and Thomas Gray that gave the elegy the characteristically somber tone we are now accustomed to. "Lady of Shalott" by Tennyson retained the elegiac tone and paired the praise it offered with a very mournful tone. Gray's "Elegy Written in a Country Courtyard" inspired many poets of the time to take up the elegy. Most of these other poets used the format to express solitude and mourning in a very general way.

Poets of the Romantic era attempted to use elegiac poetry in a lyrical way. Samuel Taylor Coleridge claimed the elegy was "most natural to the reflective mind." After the Romantic period, however, the elegy became more and more synonymous with lamentation. Eventually, the form settled into its common modern use as a way to mourn and celebrate the dead.

The eulogy and elegy both have a long, varied history that has led them to become the most popular poetry form for expressing loss, love and sorrow. Though they differ in origin, age and versatility, both forms of funeral lamentation can be a touching and heartfelt tribute to a newly departed loved one. These memorial poetry formats can be used as a farewell or a way to help the bereaved find comfort and closure in incredibly difficult times. Whether used in a speech, obituary or epitaph, eulogies and elegies are beautiful ways to find the beauty in sadness, the laudation in mournful observance.

~Ben Anton, 2008

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