Geeeeee, you think there was "hype" about the iPhone? That was nothing compared to the last and newest "Harry Potter and the Deathly Hallows" book!
Security is high, books must be sealed and secured. No talking to the press....no really!
Parties at major & minor book stores abound. Will people "camp out" for the book? Who the hell knows? It's crazy. The local public library claims a 6-12 month wait on reserve.....uh huh. I have a copy reserved, maybe I'll sell it on EBay for $500...haha!
OMG, the web sites devoted to this and the secondary marketing of toys, the movies, they even publish "Harry Potter" in brail! All types of media including, print, web, video, etc. are in play. Thanks to the internet, fan fanaticism, much of the "hype" and coverage is free marketing...........the real reason she allows "unofficial" books, etc.
Here are just two sites:
http://www.mugglenet.com/
http://www.jkrowling.com/en/
Can there be any doubt on why the author is a "Billionaire"? I am surprised though at all the "un-official" products and books out there. Unlike Microsoft who sues anyone who remotely uses their trademarks or ones that are similar, Rowling, appears to just "feed the beast", and allow copycats. Strange but true.
No comments:
Post a Comment