"On artist websites, our number one section is usually photos," So said Warner Bros. Records SVP of New Media, Jeremy Welt, at the Bandwidth Conference in San Francisco. Amazing the difference a few good photos can make.
During this time of elaborate marketing strategies, it's easy to forget the basics. Yes, it's true, as an artist you have to market your work, but don't become obsessed with launching a full-blown 24/7 online/offline integrated, strategic marketing campaign at the expense of the basics. It's hard not to get sucked into the marketing trap; everyday another social media, video streaming, email marketing guru emerges with the flavor-of-the-day, must-have marketing success secrets.
This is an era of seemingly endless marketing choices; online marketing including Facebook, Youtube, Twitter, blogging, email marketing and Adwords; traditional offline efforts include advertising, direct mail campaigns and traditional public relations. The trouble is more and more promotional avenues arise; many artists get so wrapped up in their need to market (which is a real need) that they often do so at the expense of their film, CD, novel or art. It can be a trap.
Don't put yourself in that situation. Before you get lost in the myriad forms of marketing, make sure you've covered the basics. An elaborate marketing campaign is not going to serve you if you haven't developed a cohesive message, a strong pitch and interesting photos and images.
So pull back a bit and pick one or two marketing avenues to focus on and make sure you've covered what's truly necessary. Which brings us back to images; the Internet loves photos. They cause people to stop and look. The more photos on a site, blog or social media site, the longer visitors stay. According to Welt, whereas once artists basically used five to ten basic looks and photos, now it's closer to 300 to 400 per campaign. Not that you need that many to start, but ten would be good. Start with a good website, a compelling press release and ten interesting images. Then move slowly and methodically. Launch a local media relations campaign. Create and daily work a Facebook page. You can slowly add to that marketing approach. Be consistent. Stay with it. Stay focused and it will work.
Copyright © Anthony Mora 2010
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Showing posts with label Reprint. Show all posts
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Tuesday, January 12, 2010
The Voynich Manuscript
I am reading "The Book of God and Physics", a book on the Voynich manusript, and the third book I have read on this subject.
A large bibliography: Voynich Bibliography
The Voynich Manuscript is probably the world's single most intriguing and potentially solvable puzzle. The puzzle consists in determining the age, origin and purpose of the Voynich manuscript: but first, one must be able to read it. The manuscript is written using a mixture of vaguely familiar characters with some very strange ones. Despite the efforts of a great many professional and amateur cryptologists, we quite simply do not know if the manuscript is a hoax or a code.
It is somewhat futile to try to decode any document without being able to put it into a context of time and place. It is time and place which give us our first clues as to the author's probable purpose and language. Thus, before going into any detail about the Voynich manuscript itself, I shall give some historical background. Meanwhile, just to whet my reader's appetite, here is a picture comparing a small portion of the original manuscript with a computer-readable document version.
The Voynich manuscript takes its name from Wilfrid M. Voynich, a book dealer who claimed to have acquired it in 1912, in Italy. He was a Polish revolutionary who escaped to London where he met and married his wife, Ethel. He had seen her before, from a window in his prison in Warsaw. They later emigrated to America. If the Voynich manuscript is a hoax, a fake, a means to make some quick money, then the prime candidate for the faking must be Wilfrid Voynich. Everything that can be determined about Wilfrid and Ethel Voynich suggests that he had the funds to purchase the manuscript in good faith.
Behind the Voynich manuscript lies a web of connected names so strange that it reads like fiction, or a Who's Who of academics and revolutionaries. Indeed, Ethel Voynich, by her own account, was inspired to write much of her fiction from her own experiences and acquantances. Political turmoil, revolution, espionage and intrigue; all are to be found in the Voynich manuscript story. More strange, perhaps, than the mystery of the manuscript is the list of well-known names which are connected with the history of the manuscript. Most of the names can be linked directly to Ethel Voynich.
A large bibliography: Voynich Bibliography
The Voynich Manuscript is probably the world's single most intriguing and potentially solvable puzzle. The puzzle consists in determining the age, origin and purpose of the Voynich manuscript: but first, one must be able to read it. The manuscript is written using a mixture of vaguely familiar characters with some very strange ones. Despite the efforts of a great many professional and amateur cryptologists, we quite simply do not know if the manuscript is a hoax or a code.
It is somewhat futile to try to decode any document without being able to put it into a context of time and place. It is time and place which give us our first clues as to the author's probable purpose and language. Thus, before going into any detail about the Voynich manuscript itself, I shall give some historical background. Meanwhile, just to whet my reader's appetite, here is a picture comparing a small portion of the original manuscript with a computer-readable document version.
The Voynich manuscript takes its name from Wilfrid M. Voynich, a book dealer who claimed to have acquired it in 1912, in Italy. He was a Polish revolutionary who escaped to London where he met and married his wife, Ethel. He had seen her before, from a window in his prison in Warsaw. They later emigrated to America. If the Voynich manuscript is a hoax, a fake, a means to make some quick money, then the prime candidate for the faking must be Wilfrid Voynich. Everything that can be determined about Wilfrid and Ethel Voynich suggests that he had the funds to purchase the manuscript in good faith.
Behind the Voynich manuscript lies a web of connected names so strange that it reads like fiction, or a Who's Who of academics and revolutionaries. Indeed, Ethel Voynich, by her own account, was inspired to write much of her fiction from her own experiences and acquantances. Political turmoil, revolution, espionage and intrigue; all are to be found in the Voynich manuscript story. More strange, perhaps, than the mystery of the manuscript is the list of well-known names which are connected with the history of the manuscript. Most of the names can be linked directly to Ethel Voynich.
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